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Social Media and Business Intelligence

Social media can be a fantastic business intelligence platform to get insight on customer preferences, competitors and identifying potential advocates, influencers and communities. Listening is the...

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Leveraging Social Intelligence within your business

The first part of this series covered how to gain business intelligence from social media. I gave examples of how to map conversation volumes to sales how to gain competitive intelligence and gauge...

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How your business is disadvantaged due to Social Media and how to prepare for...

1: The Power Of Social Communication Can Ruin Your Reputation A single bad review on prominent social channels, can trigger a wildfire scaring your potential customers. Amazingly, even activities you...

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